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Web

Migration
Australian

Community

Media 

Due to ACM separation from NINE/Fairfax, Canberra Times site was migrated to ACM CMS. 

Role

Project Manager

Scope

Content Migration 

Taxonomy 

Design Changes
Redirects 

SEO

Tools

Jira

Confluence 

Google Suite 

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01POC

POC/MVP

2 x sites launched

Gather user feedback

Aim

To create an online revenue stream while print revenue declines

User Personas
Name: Gladys 

Age-group: 50-70
Occupation: Semi-Retired

Operations

Reads news at home/cafe

Mainly on tablet

User Persona
Name: George

Age-group: 35-50
Occupation: Office-Worker

Operations:

Reads news during travel

Mainly on Phone/Laptop

02 Integration

03 Initial Designs

Subscription designs
Digital news subscriptions paywall widget design

Speed to market was key for the POC.

 

Out of the box design templates were used to allow early adopters to purchase newspaper subscriptions for business to actively seek feedback for future improvement. 

04 Rollout

A region based rollout plan was created for the reminder 41 x sites.

Beta sites with updated designs were created. Rollout and automation test scripts was developed for a smooth transition. 

New Customer Services team formed and trained.

Digital news subscriptions rollout plan
Digital news subscriptions pawall design