Web
Migration
Australian
Community
Media
Due to ACM separation from NINE/Fairfax, Canberra Times site was migrated to ACM CMS.
Role
Project Manager
Scope
Content Migration
Taxonomy
Design Changes
Redirects
SEO
Tools
Jira
Confluence
Google Suite
01POC
POC/MVP
2 x sites launched
Gather user feedback
Aim
To create an online revenue stream while print revenue declines
User Personas
Name: Gladys
Age-group: 50-70
Occupation: Semi-Retired
Operations:
Reads news at home/cafe
Mainly on tablet
User Persona
Name: George
Age-group: 35-50
Occupation: Office-Worker
Operations:
Reads news during travel
Mainly on Phone/Laptop
02 Integration
03 Initial Designs
Speed to market was key for the POC.
Out of the box design templates were used to allow early adopters to purchase newspaper subscriptions for business to actively seek feedback for future improvement.
04 Rollout
A region based rollout plan was created for the reminder 41 x sites.
Beta sites with updated designs were created. Rollout and automation test scripts was developed for a smooth transition.
New Customer Services team formed and trained.