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Web

Migration
Australian

Community

Media 

ACM Digital Newspaper Subscription started in late 2017 as a POC on 2 sites. A few years in the running its now enabled on 43 sites generating approx $10mil for the business each year. 

Role

Project Manager
Delivery Manager 

SCRUM Master

Agile Coach 

Scope

Roll out

New features  

Automation testing

Data analytics

CMS changes 

UX research

Ongoing maintenance

Tools

Jira

Confluence 

Google Suite 

01POC

POC/MVP

2 x sites launched

Gather user feedback

Aim

To create an online revenue stream while print revenue declines

User Personas
Name: Gladys 

Age-group: 50-70
Occupation: Semi-Retired

Operations

Reads news at home/cafe

Mainly on tablet

User Persona
Name: George

Age-group: 35-50
Occupation: Office-Worker

Operations:

Reads news during travel

Mainly on Phone/Laptop

02 Integration

03 Initial Designs

Speed to market was key for the POC.

 

Out of the box design templates were used to allow early adopters to purchase newspaper subscriptions for business to actively seek feedback for future improvement. 

04 Rollout

A region based rollout plan was created for the reminder 41 x sites.

Beta sites with updated designs were created. Rollout and automation test scripts was developed for a smooth transition. 

New Customer Services team formed and trained.

© 2020 by Chen Cao

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