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Google News Initiative 
Australian

Community
Media 

ACM selected as part of the Google Digital News Initiative program. This included a 3 day Design Thinking workshop, developing an innovation mindset and a user-first approach for solving business problems. 

Role

Attendee 

Scope

Design Thinking 

Innovation Mindset

Workshop 

01

Empathy Mapping

The first step in design thinking. Capturing what end users Say, Think, Do and Feel to visualise their behaviours and gain deeper insight into users and their needs.

Difference between Human and Brand centered design

Collaboration 
As a team brainstorm and ideate. Look for alternate ways to view the problem and identify innovative solutions. Build prototypes and experiment with inexpensive, scaled-down versions of the product. 

Team collaboration

Human-Centred Design (HCD)

Often initiatives are there to solve business issues and objectives. HCD is a mind set shift where Users come first.

What is involved in Empathy Mapping

Experiment

Test, test and re-test prototypes to further iterate, alter and refine prototypes to find or rule out alternative solutions.

Ideate, test, prototype cycle

02 

Design thinking phases