Digital Subscriptions
Australian
Community
Media
ACM Digital Newspaper Subscription started in late 2017 as a POC on 2 sites. A few years in the running its now enabled on 43 sites generating approx $10mil for the business each year.
Role
Project Manager
Delivery Manager
SCRUM Master
Agile Coach
Scope
Roll out
New features
Automation testing
Data analytics
CMS changes
UX research
Ongoing maintenance
Tools
Jira
Confluence
Google Suite
%20(5).png)
%20(4).png)
%20(3).png)
%20(3).png)
%20(4).png)
%20(2)%20(3).png)
01POC
POC/MVP
2 x sites launched
Gather user feedback
Aim
To create an online revenue stream while print revenue declines
User Personas
Name: Gladys
Age-group: 50-70
Occupation: Semi-Retired
Operations:
Reads news at home/cafe
Mainly on tablet
User Persona
Name: George
Age-group: 35-50
Occupation: Office-Worker
Operations:
Reads news during travel
Mainly on Phone/Laptop
02 Integration
.png)
03 Initial Designs
.png)
Speed to market was key for the POC.
Out of the box design templates were used to allow early adopters to purchase newspaper subscriptions for business to actively seek feedback for future improvement.
04 Rollout
A region based rollout plan was created for the reminder 41 x sites.
Beta sites with updated designs were created. Rollout and automation test scripts was developed for a smooth transition.
New Customer Services team formed and trained.
.png)
.png)